Emil Ottersten
emil@ottersten.com / +46 (0)709 37 57 37
ux & interaction designeremil@ottersten.com / +46 (0)709 37 57 37
ux & interaction designerI’m passionate about agile, collaborative work methods and to be a part of the creation of intuitive, user centered designs from concept to implementation. I believe that a creation can only meet its full potential if it's flexible enough to adapt while being designed. I never settle for just an okay result and I never stop figuring out how designs around me could be better and more useful for its users.
Corporate website for a consulting network. The site works as a gateway to the subsidiaries, and is mainly navigated through the vectorized map.
The company wanted to visualize their global expansion and let the focus to be on where, rather than on what. They wanted a flexible solution so they easily could add new offices around the world, and still keep a fully overview of the globalization. It was important for the client that it wasn't just a list with descriptions of their companies. As a result I created an interactive map where the cities are visible at first sight, and secondly showing the subsidiaries.
New (conceptual/experimental) website and logotype for Quentin Studios
[not released yet]Redesign of Norwegian Coop chains Obs and Obs Bygg, with EPiServer as a CMS and with React rendering the frontend.
I was responsible for most of the UX and a lot of how the UI was created and implemented. Editors can autogenerate different types of block based on articles written about multiple products.
[not released yet]Redesign of a user interface for a digital strategy tool made for a medical company. The company is using the tool for medical marketing.
My task was to make a lot of data comprehensible to the user, both in the overview of the market strategy such as in the administration view.
Redesign of a user interface for an iOS application CMS. The focus was to simplify the workflow for the administrators.
With a minimalistic, flat design I wanted the interface to keep a high affordance. A focus on a button should be a button and so forth. The design work was made in an agile environment together with the customer.
Small site for an event company in Österlen. We also made a ”twin site” for their other company Österlenguiderna.
Responsive e-commerce website with a variety of easy methods to help the non profit organization Skåne Stadsmission, a news feed and information about events, activities and affiliates. The site is accessible on multiple devices and is easy to administrate.
We wanted to create a closer bond between Skåne Stadsmission and their customers by simplify the communication between them. We also wanted to encourage users to help and donate in various ways, anonomously if wanted, by making different, smooth flows.
A streaming site for Sweden’s largest agricultural newspaper. Some features was to create series of episodes and to refer a video to related articles on the newspaper’s main site.
The mission from the customer was to increase traffic to their web-tv platform, that was a part of their main site. I planned and structured the workflow; from shooting a video to show it at the new, separate site that only showed their videos to simplify for their readers. The responsive site was designed to focus on the headlined video in any device.
[R.I.P]E-commerce system, with implementation on 40+ sites and campaign sites with unique, responsive design on each installation. Shop404 renders a shop from an XML directly in the browser using javascript and simultaneous server renders the shop for SEO. It installs as an module for Drupal or plugin for Wordpress.
Design focus was to ease up the interaction between the business and the consumer and keep a low maintenance from admin staff when it came to new designs. The disruptive idea was to give the customer an experience of a normal web shop, without any admin have to create them, i.e. a fully automated e-commerce function thats still works in any web browser and in any site. The design was user centered from measured traffic.
A ticket system that syncs to Trello at the backend. The applications syncs in real time and are used as at reporting system to the end user.
My task was to make it easier for a large company employees to handle support tickets. Both the digital department such as their coworkers needed to be more efficient in their daily work. I wanted to create a different type of ticket system where it was easier for the user to keep track of different tickets. I let a test group continuously try different iterations of the application through the project.
A new, responsive design of an old newspaper site for agriculture news and planning the move from Drupal to Wordpress.
I wanted to modernize the old site without losing the magazine touch and feel. A subtle way of working with white space, but at the same time keep the tempo and action in the news world. Placement of design/content elements was decided by analyzing traffic data from the old site.
[not released yet]More Than One Story is a card game which builds bridges between people of all ages, backgrounds and cultures, by letting people tell each other stories. I was involved in the creation of a mobile application for iOS and Android.
A less is more user interface where the user wasn’t supposed to be distracted with a bunch of choices. Instead I wanted it to be intuitive to touch the card and let the user focus more on the task given by the game.
Application for iPhone. Gather wine tests from a database and make them searchable through a mobile device. Bookmark wines and rate your favorites.
We wanted to design a modern application that was interacted mainly through gestures. After studies of the user we realized that it was too many choices for them to memorize. Instead of going all the way back to the more common button interface, I designed a mashup between the two and ended up with an interface where the swipe and slide gestures was the primary interactions.
[not released yet]